# Microsoft Ads

Nimbata's Microsoft Ads integration lets you send call conversions directly to Microsoft Ads, so you can see which campaigns, ad groups, and keywords drive phone leads.

## Connect Microsoft Ads

1. **Create an offline conversion goal in Microsoft Ads**

   In Microsoft Ads:

   - Go to **Conversion Tracking > Conversion Goals**.
   - Click **Create Conversion Goal**.
   - Give your conversion goal a name.
   - Set the conversion type to **Offline conversions**.
   - Click **Next**.

   ![The Microsoft Ads Create conversion goal form with the name Phone Calls and the Offline conversions type selected, above Next.](https://help.nimbata.com/_astro/01-imageigmp25-1_1fxmsfi.BGJc-ZIW_28NLpv.webp)

   Set the scope, value, count, and conversion window that suit your needs.

   - Check **Include in Conversions**.
   - Click **Save**.

2. **Connect your Microsoft Ads account in Nimbata**

   - Go to [Integrations > Microsoft Ads](https://app.nimbata.com/integrations/service/microsoft-ads) and click **Connect**.
   - In the pop-up, select the Microsoft account where you created the conversion goal.
   - Then click **Yes** to grant Nimbata access.
   - A confirmation message appears once connected.

   > **Note:** Make sure you connect the same account where the conversion goal was created.

3. **Configure the integration**

   From the drop-down menus:

   - Select the **Ads Account** and, under **Offline Conversion Name**, the conversion goal you created.
   - Optionally, check **Include value** to send each call's value, and **Use enhanced conversion** (see [Enhanced conversions](https://help.nimbata.com/integrations/microsoft-ads#enhanced-conversions)).
   - Choose which calls are sent in a workflow: a workflow with a Microsoft Ads action sends the conversion for every call that matches its trigger and filters.

🎉 Done! Nimbata sends each call conversion to Microsoft Ads as soon as your workflow runs for the call.

Detailed guide: [Create a workflow](https://help.nimbata.com/workflows/workflows#create-a-workflow)

## Enhanced conversions

Microsoft Ads enhanced conversions help advertisers improve the accuracy of their conversion tracking and analyze their campaign performance. The feature uses first-party data to improve the measurement of conversions such as making a purchase, signing up for a newsletter, or other actions that users take on an advertiser's website after clicking an ad.

> **Note:** You first need to connect your Nimbata account to Microsoft Ads to activate enhanced conversions. See: [Connect Microsoft Ads](https://help.nimbata.com/integrations/microsoft-ads#connect-microsoft-ads)

1. **Open the Microsoft Ads integration**

   - Go to [Integration > Microsoft Ads](https://app.nimbata.com/integrations/service/microsoft-ads).

   ![The Integrations menu with Microsoft Ads selected, and the Microsoft Ads Settings with Ads Account, Offline Conversion Name, Include value and Use enhanced conversion.](https://help.nimbata.com/_astro/01-screenshot-2025-08-18-131619_njc6ba.BMhVPV07_Z8ExAc.webp)

2. **Check Use enhanced conversion**

   - Check the **Use enhanced conversion** box.

   ![Microsoft Ads Settings with Use enhanced conversion checked.](https://help.nimbata.com/_astro/02-screenshot-2025-08-18-131819_1ay9wpi.CL0GTUGz_Z2nhHTY.webp)

And that's it! You can now send enhanced conversions to Microsoft Ads.