# Meta Ads

Nimbata's Facebook (Meta) integration lets you send call conversion data to Meta Ads Manager so you can see which campaigns and ads drive phone leads.

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## Step 1. Connect your Facebook account

Go to [Integrations > Meta](https://app.nimbata.com/integrations/service/meta).\
Click **Login with Facebook**.\
Follow the prompts to grant Nimbata access to your account.\
A confirmation message appears once connected.

## Step 2. Select your trigger

The Meta integration page has no trigger: a workflow decides which calls send an event to Meta.

- To send every call, use a workflow that runs when a call ends, with no filter, and a Meta action.
- To send only some calls (for example, answered calls only), add filters to the workflow.

Detailed guide: [Meta call events](https://help.nimbata.com/workflows/conversion-workflows#meta-call-events)

## Step 3. Configure the conversion

Fill in the following fields:

- **Business**
- **Meta Pixel ID**
- **Meta Event Name**

To send more than one event, click **Add event**.

![Facebook Settings with Triggers On set to Answered Calls, a Business, a Facebook Pixel ID, a Facebook Event Name of Answered_Call, and Add Conversion.](https://help.nimbata.com/_astro/01-image4gwvgs_1b30577.BTAdzJO-_fRskh.webp)

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🎉 Done! Every call that matches your workflow is pushed to Meta.

Detailed guide: [Setting up multiple conversions for Facebook](https://help.nimbata.com/workflows/conversion-workflows#several-conversion-types)