> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.nimbata.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Why does Google Ads show "inactive" status?

If your Google Ads integration shows an **Inactive** status even after completing the setup, run through the checks below before assuming something is broken.
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### Step 1. Verify your integration settings in Nimbata

Go to [Integrations > Google Ads](https://app.nimbata.com/integrations/service/google-ads).

* Confirm that your **Ads Account** and **Conversion Name** are selected.
* Confirm that **Include Value** is checked.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_11o4y10.png)

### Step 2. Confirm number swapping is working on your website

* Append `?gclid=test` to the end of your website URL to simulate a visit from Google Ads. 
* Verify that your Nimbata tracking number swaps in as expected.

### Step 3. Wait for your first conversion

* If both checks above pass, the **Inactive** status is expected.
* It will update automatically once Google Ads receives its first conversion from Nimbata.

|| As per Google Ads API documentation, Nimbata sends conversions with a 24-hour delay to ensure proper attribution.
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🎉 No further action needed. The status will change to active as soon as your first qualifying call is sent.