> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.nimbata.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Phone number clicks vs. calls: why the numbers differ

If you notice that your tracking number gets many clicks but relatively few actual calls, this is almost always expected behavior, not a tracking problem.

* Nimbata's data across more than 10 years of call tracking shows that the **conversion rate from phone number clicks to calls sits at around 10-20%**. 
* That means for every 10 clicks on a tracking number, you can expect 1-2 calls. 
* This ratio varies depending on your industry, target audience, campaign type, marketing strategy, and time of year.

A low click-to-call rate does not on its own indicate that anything is broken.

|| If you still think something may be wrong, e.g. you are seeing zero calls despite steady click activity, check your visit stats and call rows using the guide below: [Setup looks correct but no calls yet: what to check](https://help.nimbata.com/en/article/setup-looks-correct-but-no-calls-yet-what-to-check-1s1bwkh/).

||| To confirm your full call tracking setup is correct end-to-end, work through the Day 1 getting-started guide: [Quick setup guide: basic Nimbata setup (Day 1)](https://help.nimbata.com/en/article/quick-setup-guide-basic-nimbata-setup-day-1-1slm7xu/).
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Troubleshooting: [**Setup looks correct but no calls yet: what to check**](https://help.nimbata.com/en/article/setup-looks-correct-but-no-calls-yet-what-to-check-1s1bwkh/) 
Detailed guide: [**Why are numbers not swapping on my website?**](https://help.nimbata.com/en/article/why-are-numbers-not-swapping-on-my-website-dfo4sa/)