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# How to set up keyword and phrase spotting

Keyword and phrase spotting lets Nimbata detect specific words or phrases spoken during a call and trigger workflow actions when they appear. 
This turns conversation content into a conversion signal.
E.g. Sending a Google Ads conversion only when a caller mentions a booking or a price.

| This setup requires changes to both a Call Flow and a Workflow. Complete both parts for spotting to work correctly.

# Part 1. Call flow setup

### Step 1. Open or create a call flow

* Go to [Tracking > Call Flows](https://app.nimbata.com/tracking/call-flows).
* Click **+ Create** to create a new call flow, or open an existing one.

### Step 2. Select From Scratch

* In the Create a New Call Flow menu, select **From Scratch**.

### Step 3. Add a Record action

* Click the **+** plus sign at the start of the call flow.
* Select **Record** from the add-ons menu.

Recording is required for transcription, which is required for keyword spotting.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_uohrj3.png)

### Step 4. Add a Dial destination

* Click **+** again.
* Select **Dial**.
* Enter the destination number.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_1e0qaff.png)

# Part 2. Workflow setup

### Step 5. Create a new workflow

* Go to [Workflows](https://app.nimbata.com/workflows).
* Click **+ Create**.
* Select **From Scratch**.

### Step 6. Add a Recording filter

* Click the **+** plus sign.
* Select **Add filter**.
* Select **Recording** from the filter menu.
* Set the value to **Yes**.
* Click **OK**.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_1mm9zpw.png)

### Step 7. Add a Word & Phrase Spotting filter

* Click **+** again.
* Select **Add filter**.
* Scroll to the **Conversation** sub-menu.
* Select **Word & Phrase Spotting**.

### Step 8. Enter your keywords and phrases

* Add the words and phrases that should trigger the workflow when spoken during a call.
* Consult your team on which terms to include; think about what customers say when they're ready to convert.
* Click **OK**.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_1jntjfq.png)

### Step 9. Add a Google Ads action

* Click **+** and select **Perform action**.
* Select **Google Ads** under the **Integrations** sub-menu.
* Choose the correct Google Ads configuration.
* Click **OK**.

### Step 10. Enable the workflow

* Click **Enable** in the top-right corner.
* Optionally, give the workflow a name that reflects its purpose.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_mvwn1l.png)

# Part 3. Tracking number setup

### Step 11. Assign the call flow to a tracking number

* Go to [Tracking > Numbers](https://app.nimbata.com/tracking/numbers).
* Assign the call flow you created to at least one tracking number.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_1ns88sj.png)

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🎉 Keyword and phrase spotting is now active. When a spotted phrase appears in a call, Nimbata will fire the workflow action automatically.
Detailed Guide: [**AI call transcriptions: how to activate transcriptions and summaries**](https://help.nimbata.com/en/article/ai-call-transcriptions-how-to-activate-transcriptions-and-summaries-bmjguu/) 
Detailed Guide: [**How to set up call flows**](https://help.nimbata.com/en/article/how-to-set-up-call-flows-1731pv5/) 
Detailed Guide: [**Google Ads integration: how to set it up in Nimbata**](https://help.nimbata.com/en/article/google-ads-integration-how-to-set-it-up-in-nimbata-1su24zl/)