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# How to set up form conversion tracking for Microsoft Ads

Send form submission conversions directly from Nimbata to your Microsoft Ads account so you can measure campaign performance accurately and optimise bids using real form lead data.

| Before you start: You need an active Microsoft Ads integration in Nimbata and form tracking already enabled on your website.

### Step 1. Create a conversion action in Microsoft Ads.

* Follow the [Microsoft Ads integration guide](https://help.nimbata.com/en/article/microsoft-ads-integration-how-to-set-it-up-in-nimbata-1fo6h44/) to create the conversion action in your Microsoft Ads account.

### Step 2. Enable form tracking in Nimbata.

* Follow the [Form tracking setup guide](https://help.nimbata.com/en/article/form-tracking-how-to-set-it-up-in-nimbata-1qtk4lt/) to activate form tracking on your website.

### Step 3. Create a new workflow.

* Go to [Workflows](https://app.nimbata.com/workflows).
* Click **+ Add**.

### Step 4. Set the trigger.

* Select **Form submitted** from the trigger menu.

### Step 5. Choose whether to send all form submissions or only specific ones.

Click the **+** button. You have two paths:

**Option A. Send all form submissions:**
* Click **Perform action**.
* Click **+ Add task**.
* Select **Microsoft Ads** from the Integrations menu.
* Select **Nimbata Calls** from the configuration menu.
* Click **OK**.

**Skip to step 6.**

**Option B. Send only specific forms:**
* Click **Add filter**.
* Under **Simple filter**, click **+ Add rule**.
* Select **Form** from the forms menu.
* Select the form you want to track on the pop-up.
* Click **OK**.
* Click **+**.
* Select **Perform action**.
* Click **+ Add task**.
* Select **Microsoft Ads** from the Integrations menu.
* Select **Nimbata Calls**.
* Click **OK**.

### Step 6. Link the conversion action in the Microsoft Ads integration.

* Go to [Integrations > Microsoft Ads](https://app.nimbata.com/integrations/service/microsoft-ads).
* Click **Add conversion**.
* Select your Ads account.
* Pick **Nimbata Calls** from the conversion name menu.

Nimbata saves your Microsoft Ads settings automatically.
---

🎉 Every form submission that meets your workflow conditions will now be sent to Microsoft Ads as a conversion.
Detailed guide: [**Microsoft Ads integration: how to set it up in Nimbata**](https://help.nimbata.com/en/article/microsoft-ads-integration-how-to-set-it-up-in-nimbata-1fo6h44/) 
Detailed guide: [**Form tracking: how to set it up in Nimbata**](https://help.nimbata.com/en/article/form-tracking-how-to-set-it-up-in-nimbata-1qtk4lt/)