> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.nimbata.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to set up form conversion tracking for Google Ads

Send form submission conversions directly from Nimbata to your Google Ads account so you can measure campaign performance accurately and optimize bids using real form lead data.

| Before you start: You need an active Google Ads integration in Nimbata and form tracking already enabled on your website.

### Step 1. Create a conversion action in Google Ads.

* Follow the [Google Ads integration guide](https://help.nimbata.com/en/article/google-ads-integration-how-to-set-it-up-in-nimbata-1su24zl/) to create the conversion action in your Google Ads account.

### Step 2. Enable form tracking in Nimbata.

* Follow the [Form tracking setup guide](https://help.nimbata.com/en/article/form-tracking-how-to-set-it-up-in-nimbata-1qtk4lt/) to activate form tracking on your website.

### Step 3. Create a new workflow.

* Go to [Workflows](https://app.nimbata.com/workflows).
* Click **+ Add**.

### Step 4. Set the trigger.

* Select **Form submitted** from the trigger menu.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_1jin18f.png)

### Step 5. Choose whether to send all form submissions or only specific ones.

Click the **+** button. You have two paths:

**Option A. Send all form submissions:**
* Click **Perform action**.
* Click **+ Add task**.
* Select **Google Ads** from the Integrations menu.
* Select **Nimbata Form Tracking** from the configuration menu.
* Click **OK**.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_r1ye5z.png)

**Skip to step 6.**

**Option B. Send only specific forms:**
* Click **Add filter**.
* Under **Simple filter**, click **+ Add rule**.
* Select **Form** from the forms menu.
* Select the form you want to track on the pop-up.
* Click **OK**.
* Click **+**.
* Select **Perform action**.
* Click **+ Add task**.
* Select **Google Ads** from the Integrations menu.
* Select **Nimbata Form Tracking**.
* Click **OK**.

### Step 6. Link the conversion action in the Google Ads integration.

* Go to [Integrations > Google Ads](https://app.nimbata.com/integrations/service/google-ads).
* Click **Add conversion**.
* Select your Ads account.
* Pick **Nimbata Form Tracking** from the conversion name menu.

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/image_dzzyj9.png)

Nimbata saves your Google Ads settings automatically.
---

🎉 Every form submission that meets your workflow conditions will now be sent to Google Ads as a conversion.
Detailed guide: [**Google Ads integration: how to set it up in Nimbata**](https://help.nimbata.com/en/article/google-ads-integration-how-to-set-it-up-in-nimbata-1su24zl/) 
Detailed guide: [**Form tracking: how to set it up in Nimbata**](https://help.nimbata.com/en/article/form-tracking-how-to-set-it-up-in-nimbata-1qtk4lt/)