> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.nimbata.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to send enhanced conversions in Microsoft Ads


###### Microsoft Ads enhanced conversions

Microsoft Ads enhanced conversions are a feature designed to help advertisers improve the accuracy of their conversion tracking and analyze their campaign performance. This feature leverages first-party data to improve the measurement of conversions such as making a purchase or signing up for a newsletter, or other actions that users take on an advertiser's website after clicking on an ad.

|| You first need to connect your Nimbata account to Microsoft Ads to activate enhanced conversions. Check out the following guide for setup instructions: https://help.nimbata.com/en/article/microsoft-ads-1fo6h44/

### How to send enhanced conversions to Microsoft Ads

**Step 1**. Go to [Integration > Microsoft Ads](https://app.nimbata.com/integrations/service/microsoft-ads).

![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/screenshot-2025-08-18-131619_njc6ba.png)
**Step 2**. Check the 'Use enhanced conversion' box.


![](https://storage.crisp.chat/users/helpdesk/website/-/2/f/4/5/2f459a49cf382400/screenshot-2025-08-18-131819_1ay9wpi.png)

And that was it!  Now you can send enhanced conversions to Microsoft Ads!