Microsoft Ads Enhanced Conversions

Microsoft Ads enhanced conversions are a feature designed to help advertisers improve the accuracy of their conversion tracking and gain deeper insights into their campaign performance. This feature leverages first-party data to enhance the measurement of conversions, which are actions that users take on an advertiser's website after clicking on an ad, such as making a purchase or signing up for a newsletter.

How to send ### enhanced conversions to Microsft Ads

Step 1. Go to Integration > Microsoft Ads


Step 2. Check the "Use enhanced conversion" box.


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And that was it! Now you can send enhanced conversions to Microsoft Ads!

Updated on: 20/02/2025